Aabha is a celebrated journalist and media entrepreneur who has long stood at the intersection of clarity and conviction. Her voice cuts through the noise, calm, composed, and deeply grounded. Whether on screen or off, she leads with purpose and carries herself with the kind of ease that only comes from authenticity.
Poised. Purposeful. Unstoppable.
That’s exactly why she is one of the faces of our ‘I Am UNCUT’ campaign — a celebration of women who are unapologetically themselves. The campaign launches UNCUT Modern, our newest line of everyday-iconic jewelry. Crafted in 18K hallmarked gold and set with natural brilliant diamonds and old-cut gemstones, these are pieces that don’t shout — they shine. Designed for effortless wear, they echo the elegance and energy of women like Aabha.
Aabha doesn’t just wear UNCUT—she lives it. Her journey reflects the brand's very design language: clean, structured, quietly bold. Like the jewelry she wears, she is timeless yet completely modern. Every movement, every word, every moment with her is intentional.
What makes Aabha truly unstoppable is her ability to evolve while staying true to herself. She is not defined by trends or titles — her values define her. That alignment, that unwavering center, is what makes her an UNCUT woman.
We are proud to have Aabha Bakaya as part of the UNCUT story. Through her, we continue to shape a space where women own their narrative — and wear it boldly.
Because to be UNCUT is to be more than seen. It’s to be remembered.
#IAMUNCUT
#UNCUTModern
#EverydayIconic
