One of the most defining shifts in my design journey has been moving from designing for the eye to designing for the wearer. Today, every piece begins with a person, not a sketch. I think less about how a design will be perceived and more about how it will be experienced—how it will feel when it’s worn, lived in, and returned to over time.
I think about how a woman lives her life—her pace, her routines, her transitions through the day. I consider whether a piece will feel comfortable, intuitive, and effortless to wear. Jewelry should sit naturally on the body, move with ease, and never feel intrusive. It should complement her life, not compete with it or demand adjustment.
This way of thinking has naturally led to lighter forms, more versatile silhouettes, and designs that prioritise wearability and functionality. Pieces are no longer created for singular moments or occasions but are designed to move fluidly across contexts—day to night, work to personal, casual to intimate. Practicality and beauty now coexist, rather than one overpowering the other.
For me, this is where modern luxury truly lies—not in excess, but in empathy. Jewelry should bring joy, confidence, and ease. When it is designed with understanding, it becomes something personal and lasting—something you enjoy wearing, not something you save away. That is when jewelry truly becomes part of life.
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