Sustainability, for me, was never about ticking a box or following a trend. It had to be integrated into the way I think about design from the very beginning. Long before conversations around sustainability became common, I felt strongly that design needed to be responsible—to the wearer, to craft, and to time.
At Uncut by Aditi Amin and UBAA, this philosophy translates into creating fewer, more thoughtful pieces—jewelry designed to transcend generations. I focus on forms that are timeless rather than trend-led, pieces that can be worn today, passed down tomorrow, and still feel relevant years later. Longevity—emotional, aesthetic, and functional—has become central to how I design.
Sustainability also means being mindful of access. Creating pieces that are refined yet relatable, considered yet wearable. Jewelry should feel like an investment in meaning, not excess—something you return to often rather than reserve or replace. When a piece is worn again and again, it naturally becomes more sustainable.
This thinking extends beyond the jewelry itself. Even our packaging was reimagined with the same care—designed to be reused, kept on dressing tables, and become part of everyday life rather than a fleeting unboxing moment. When sustainability is embedded into design thinking, it doesn’t feel performative. It feels honest, quiet, and deeply aligned with who we are.
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