Karwachauth is a special occasion for married couples. In addition to its symbolic importance, women also lay emphasis on how they look. Karwachauth fashion is all about ethnic and fusion looks with jewellery playing an important role. From eating your favourite baubles to gifts from husbands and family.
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This year there is a growing interest in designer and fusion jewellery among consumers, says jewellery designer Aditi Amin. “We have seen a shift in trend from big chunky pieces to unique yet functional luxury jewels. Consumers are opting for jewellery which can be worn on several occasions and styled in many ways. Thus more sustainable!” she says.
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